Nama : Dela Alinda Yuwono

Nama Bisnis : Palem Cinde Bakery

Deskripsi Bisnis : Palem Cinde Bakery is a bakery that has the characteristic of selling various types of bread and traditional snacks. To realize the ideas and goals of the business, the authors apply the Environmental Behavior approach, namely sense of place. Because a place that has a high sense of place will encourage people to stay there and stay longer and can increase sales and increase profits in business. Palm Cinde Bakery is located in an elite housing as well as the people of East Surabaya to be able to enjoy bread and snacks at prices that match the taste and quality.

Deskripsi TA : The design applied to the Palm Cinde Bakery comes from the problem statements that arise such as the shape of the site, space requirements, and branding. Presenting a bakery that has its character by providing experience and place attachments to consumers. Showing a modern natural impression in the design because the products sold by the palm cinde bakery have simple and colorful character. A natural concept can bring the atmosphere. Another supporting factor is using branding elements because the colors of the Palm Cinde Bakery logo are white and brown which match the colors of the natural concept.