Nama : Colin Henry Phan

Nama Bisnis : Phan Apparel

Deskripsi Bisnis : A clothing brand from Indonesia, Phan Apparel is a manifestation of the creative and ever-curious mind of Colin Phan, a guitarist and an architecture student from Surabaya. By believing the idea of becoming a “phan” (fan) towards yourself as a projection of your true self, Phan Apparel believe that through encouraging people to love themselves and everything they do, we can create a better place and community for everyone where there is no limit to achieving whatever you want, whenever you want, and what you love the most.

Deskripsi TA : The writing of this paper titled “The Planning of Design and Research Complex Project of Phan Apparel Using Experiential Design Approach” aims to describe the design development process of interior architecture study that has been undertaken for four years at Universitas Ciputra as an implemented final semester project. Throughout the writing and exploration phase, the elements that will be emphasized in this paper will include an explanation of experiential design approach and how experience affects the user inside the building, which is the main motive in designing the said project, as the goal is to represent Phan Apparel itself as a streewear and community-based brand that can be conveyed to the public, to inspire the readers and viewers to be a Phan (fan) of themselves.