Nama : Clarissa Alodia Prijono

Nama Bisnis : Leng Furniture

Deskripsi Bisnis : Leng Furniture is a company that produce save-saving, multifunctional furnitures. Our collection focuses on the minimalist aesthetic of residential housing. The material used for base, body, and top furniture are plywood while for the stand using sponge coated linen fabric that has advantages such as water repellent resistsance for mounts. In the first phase of the channel used to follow Decorintec in Surabaya corner booth type there are 2 openings measuring 8×4 meters. Decorintex in Surabaya peninsula booth type that there are 3 openings measuring 8×6 meters. IFEX in Jakarta island booth type there area 4 openings measuring 12×10 meters.

Deskripsi TA : The solution of the problem that exists in the community regarding storage needs in order to make the room seem neat and compact. So that creating multifunctional products such as combining furniture with storage. The need for a form of furniture that can save space therefore using the method of the book Poetics of Architecture : Theory of Design by Anthony Antoniades is the concept of tangible geometric channels with shapes that have precise elements, cubes that can be placed at the corner of the room. Target users of the middle economy so as to reduce costs by selecting plywood materials to make the proce more affordable with HPL Finishing that has a thickness of 0.7mm. Using washable fabrics so that it is mor cost effective for users. So that the occupied product is durable then there is a cushion that uses linen cloth with the advatages of water repellent resistance, as well as the presence of zippers so that it can be removed to be washed.

The concept of the booth supports the concept of the product on display is space efficiency where the overall function of the product can be conveyed, namely products that can save space and area able to give the impression of minimalism and stand out among other booths. Attractive design at an affordable price to reduce expenses. The use of the same material from the first phase so that the goods on the old design can be used again to reduce advertising costs.