Nama : Cindy Kusuma Anjani
Deskripsi Bisnis : Balé Home Décor is a local Indonesian brand that has grown in Surabaya since 2019, engaged in the furniture and home decoration. Inspired by the uniqueness and diversity in Indonesia, Balé has created unique and distinctive products. We are also up-to always making innovations on a design by collaborating with our clients and suppliers. Together we can express our creativity.
By the meaning of Balé, the concept of Balé is to create home decoration products that can beautify the room with a touch of local wisdom in every design. Balé’s designs are heavily inspired by our cultural and environmental roots. Upholding and using Indonesian craftsmanship as a starting point for technical and creative innovation.
Deskripsi Proyek TA : The design project of Balé Home Décor is about designing interior products with a local wisdom approach and the use of ceramic elements in the material. The design project for this time created a range of Living Room Sets. The products to be made include coffee tables, ottomans, tray carts, standing pots, and vases.
By the concept of Balé, the concept of the product to be made is based on the analogy and philosophy of the local wisdom. The first philosophical concept for this project is the application of Ethnic Statements which means that the design will reflect Indonesian local wisdom, such as the use of the Krompol Karanglo’s pattern was adapted from traditional woven, Tenun Gedhog. From the analogy of the form applying the concept of Mimesis, which is an imitation of an object. Among them is adapting the forms of various traditional containers, such as weaving, tampah, and tomb. Then it will use Indonesian natural materials such as wood, rattan, and wicker to accentuate ethnicity and design the concept so that it can be used for a long time and able to adapt to a variety of styles.
In addition to designing design projects on interior products, Balé also has a design project on designing exhibition booths to support its marketing activities. The exhibition booth was held in 3 phases with different locations. Phases 1 & 2 are carried out by following the Decorintex event and renting a booth, 6×6 (36 m2 ) with the type of peninsula stand or 3 sides open. Then in the third phase, it is located at JiExpo by participating in the IFEX event and renting a booth measuring 14×13 (182 m2). Making a booth has the same concept that is a touch of local wisdom and minimalist modern.
