NAMA : ALVIRA ZERLINDA KOSALIM
Deskripsi Bisnis : AZ Atelier is an architecture interior consultant specializing in residential, commercial, to public space projects. We design spaces and buildings that forming sense of place, so the users can experience and feel attached to the place. The purpose of using sense of place is that we can create a place that unique, comfortable, and the users will attached to the place. Besides, we concern about environmental issues so we use sustainability as one of our values too. And the last, we create design by considering not only aesthetics side, but also the functionality of the place.
Deskripsi Projejct TA : Pusat Grosir Muslim (PGM) is an online store that is engaged in the sale and distribution of Moslem clothing, especially Moslem women. In this design, PGM wants to establish a place to display its products to become a boutique that will be on Jl. Raya Kendangsari No. 37, Surabaya.
The design of this PGM boutique divides the building area into three, which are boutique, office and warehouse. While the design concept of the PGM boutique is fun and glass, where the design carries contemporary concepts with fun colors, and uses glass material to support window displays and open plan concepts, especially in the office area.
In addition, the design of the PGM boutique elevates the values ??of the sense of place which is the main value of the consultant. With commodified type of place or self-actualization related to boutique design, this design is expected to fulfill points (1) comfort, (2) design uniqueness with various aesthetic spots or spaces, so that (3) creates a sense of attachment between users (consumers and staff) with buildings.
This ambience concept raises a contemporary theme with a minimalist touch from Scandinavian style. The atmosphere to be raised is fun with colorful colors will be used based on the colors that are close to the color variations of the product from the client. The use of minimalist furniture as in the Scandinavian style will give the impression of comfort but still emphasizes functionality.
